People pay more for line-caught fish.

EU Fish news reports that we are willing to pay up to 22% extra for a packet of frozen cod or haddock when it is labelled ‘line-caught’. A four-year market survey financed by the Norwegian Seafood Research Fund (FHF) recorded weekly sales of almost 100 frozen fish products in seven British supermarkets, and concluded that ‘line-caught fish is often of better quality than fish captured by other modes … and represents values that consumers want.’